Authenticity: Three Keys to Building Genuine Relationships in Fundraising
It's a common belief that the essence of good fundraising lies in fostering strong relationships. However, what lies at the core of these relationships? The answer is authenticity. In any endeavor, perspective plays a crucial role. The right mindset is the starting point for how we approach our work. While strategies and structures are undeniably important, the art of loving others well should take precedence if we are truly in the relationship business. Applying this truth to fundraising might initially seem challenging, but the three keys outlined below can guide us in maintaining authenticity in the relationships we build through our work.
1. Be Authentically Interested
A thought-provoking challenge is to live each day seeking to build confidence in everyone you interact with. This aligns with Paul's teaching in 1 Thessalonians 5:11: "Therefore encourage one another and build each other up, just as in fact you are doing." Adding value to others, irrespective of what they contribute to the organization, requires genuine interest. Our duty is to love and encourage those around us, regardless of the outcomes.
2. Be Authentically Passionate
I have the privilege of being the Director of Advancement for my high school alma mater. It is a role that aligns with my core values and personal passions. Your donors will respond when they sense your authentic passion for the product or services your ministry offers. It's essential to be genuinely invested in the cause you're promoting. Major donors can discern false motives, so your passion must be real if you want them to join your cause.
3. Be Authentically Invested
Actions speak louder than words, especially in fundraising. Are you personally invested in the ministry you serve? If your organization ceased compensating you, would you still support it with your time, talent, and treasure? Your ask becomes more compelling when you're genuinely invested in the mission. It transforms from a transaction to a partnership, creating a sense of "join me" rather than "give me."
In the realm of relationships, consider yourself a "bucket filler." Like the children's book "Have You Filled A Bucket Today?" suggests, add value to the people you encounter, the ministry you serve, and the world at large. When you authentically contribute, the right people will be honored to have you in their lives. Authenticity builds pride in genuine relationships, making your connections meaningful and lasting.